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Markup & Margin

Our Markup and Margin Calculator helps you quickly find the markup percentage and profit margin percentage for any product. Just enter your cost and selling price to see your profit metrics.

The initial price you paid for the item.

The price at which you sell the item.

How it works

Our Markup and Margin Calculator helps you quickly find the markup percentage and profit margin percentage for any product. Just enter your cost and selling price to see your profit metrics.


The Formula
Profit = Selling Price - Cost
Markup % = (Profit / Cost) × 100
Margin % = (Profit / Selling Price) × 100

Worked Example
  1. Calculating Profitability for a Widget

    Imagine you buy a widget for $50 and sell it for $75. 1. **Profit:** $75 - $50 = $25 2. **Markup %:** ($25 / $50) × 100 = 50% 3. **Margin %:** ($25 / $75) × 100 = 33.33% This means you marked up the widget by 50% of its cost, and your profit represents 33.33% of the selling price.


Tips, Assumptions & Limitations
  • Always ensure your selling price is higher than your cost to make a profit.
  • Markup is based on the cost, while margin is based on the selling price.
  • Use this tool to quickly compare profitability across different products.
FAQ

Markup is the percentage by which the cost of a product is increased to get the selling price. It's calculated based on the cost. Margin (or profit margin) is the percentage of the selling price that is profit. It's calculated based on the selling price.

Both metrics are crucial for pricing strategies and financial health. Markup helps businesses determine how much to add to their costs to cover expenses and generate profit. Margin helps assess the profitability of sales and overall business efficiency.

Yes, while the examples use '$', the calculator works with any consistent currency unit. Just ensure you use the same currency for both the cost and selling price inputs.

Companion article

Markup vs. Margin: Understanding Profitability for Your Business

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